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INFO 2018.10.19

ESTARTE hits Nihombashi Mitsukoshi shleves

20181019_1.jpg"ESTARTE" hits shelves at Nihonbashi Mitsukoshi known as Japan's first department store.
"ESTARTE" is a word coined from combining the Italian words for East (Est) and Art (Arte). At the heart of this word is the "desire to spread the art from the most distant land in the Far East, Japan, to the world."
Our mission is to propose its true value to individuals who recognize genuine art. Turning back to Japanese unique aesthetic sense, we deem having the tradition carried on by future generations a matter of the utmost importance.
Tradition refers to a series of innovations. ESTARTE has embodied the fashion of traditional Japanese techniques with the latest technology in the innovative, modern style of our bags and accessories.

For any and every art loving individual, the acquisition of such an item would be an expression of personal style.Gold leaf is a decorative foil-paper material that has been present in Japan for many generations. In particular, 98% of Japan's gold leaf manufacturing is said to come from the city of Kanazawa in Ishikawa prefecture. Today, the traditional techniques have been upheld for more than 1,000 years. e Entsuke (a type of gold leaf) which ESTARTE utilizes is made through the age-old practice of hammering out a gold nugget until it is ultra thin and spreading it onto a plain sheet of wa-shi.


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