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INFO 2020.06.26

COVID-19 JAPANESE COSMETIC MARKET

Although the state of emergency has been lifted in Japan, the number of cases is still a long way from being zero. In the middle of all this, since the Coronavirus outbreak, there has been a change in the sales-ranking of consumer goods. 

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"Masks, which were at the top of sales rankings for all items during the week of May 25, have shown a 722.9% sale-increase from the previous year. Sanitizer and thermometers have also shown a massive increase in sales from the previous year, ranking in the 3rd and 4th spots with a sale-increase of 317% and 269.4%, respectively.

During the Coronavirus pandemic, miscellaneous goods have outranked its previous sales ranking

Sales Ranking Miscellaneous Goods Best 10 from Mar to Jun 2020
Miscellaneous Goods: Best 10 Sales Ranking Category

Masks
Thermometers
Wet tissues
Soap
Home Perm for Color-Treated or Home Perm Kits
Residential cleaners
Disposable paper cleaners
Other residential cleaners
Gardening supplies
Mold inhibitors

"

 Quotes TOYOKEIZAI.NET https://toyokeizai.net/articles/-/356309 

​The product groups that have seen significant sales growth are expanding their market size due to Corona measures.
This is expected to continue as the new normal.

Until now, Ueni Trading has not introduced any sanitizing or disinfectant products. However, we will consider in the future to contribute to the prevention of infection-spread. We will consider it as a new and challenging business idea.

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