PRESS RELEASE

PRESS RELEASE

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  • 2021
  • 2019

PR 2021.03.10

Ueni Trading , the exclusive Japanese agent for the wristwatch division of the Italian fashion brand VERSACE, will release VERSACE CODE, which features a delicate round case with a curb chain, on March 10.

VERSACE CODE is an elegant collection featuring a delicate round case with a curb chain on the bezel. It offers a contemporary approach to a glamorous style.

The Medusa at 12 o'clock, Greca pattern on the inside of the case, and logo on the dial create a subtle presence.
It is available in a bracelet type for a classic impression and a calf leather type for a luxurious impression.

VERSACE CODE Product details

(1) Iconic Medusa design at 12 o'clock

The Medusa, the symbol of VERSACE, is located at 12 o'clock on the dial.
The Medusa is also placed on the back of the watch, allowing you to enjoy the worldview of VERSACE.

(2) A delicate bezel with a curb chain

A bezel with a curb chain and strong glossy finish provides a modern approach to a glamorous style.
The diamond-cut texture on the sides adds a touch of luxury and glamour on your wrist.

(3) Greca pattern engraved on the inside of the case

The Greca pattern, which is often used as a symbolic motif of the brand, is an ornamental band of ancient Greek-style thunderbolts.
It is subtly designed on the inside of the case and on the buckle of the leather belt to show its individuality.

[Product overview]

Product name: VERSACE CODE
Part number: VEPO00420 (gold), VEPO00520 (black), VEPO00320 (leather belt)
Retailers: VERSACE boutique, VERSACE watch official online store, watch specialty stores
Importing company: Ueni Trading Company
Price: 153,000 yen (excluding tax) - 167,000 yen (excluding tax)
VERSACE WATCH official website: https://watch.ueni.co.jp/versace/

VEPO00420

VEPO00420

VEPO00520

VEPO00520

VEPO00320

VEPO00320

[About VERSACE Watch]

VERSACE is an Italian fashion brand established in 1978.
Many of the collections express tradition and passion by incorporating the VERSACE's symbolic Medusa and Greca patterns as design accents.
VERSACE watches are produced with advanced Swiss-made technology and quality.

[Features of the brand]

VERSACE symbol 1) Medusa icon

The Medusa symbol on the VERSACE logo, back cover, and dial is a symbol of a strong and beautiful woman in Greek mythology.
It is also the icon of the brand.

VERSACE symbol 2) Greca pattern

The Greca pattern, which is often used as a symbolic motif of the brand, is a decorative band of ancient Greek-style thunderbolts.
The word "Greca" means Greece in Italian.

[About Ueni Trading Company, the exclusive importing agent in Japan]

We are a trading company specializing in watches, fashion accessories, fragrances and other brands.
We have the largest market share in the industry in terms of import and wholesale of foreign brand products (*in-house research). Using our achievements and know-how cultivated over many years as an import wholesaler, we developed our business as an authorized distributor and original brand in Japan. We are the exclusive Japanese importer of Zeppelin, Timex, Furla, VERSACE, and Henry London, and have also developed the Angel Clover and Pelle Morbida brands as a manufacturer and continue to develop many other brands with a broad business model.

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